Enter custom heading content HTML markup that replaces the regular page/post title area. This can be any of these – image, a slider, a slogan, purchase/request quote button, an invitation to signup or any plain marketing material.
Shown under the logo area. Be aware of SEO implications and use heading tags appropriately.
Make the heading content span the entire screen width. While the background graphics or color spans entire screen width for custom heading content, the HTML markup consisting of heading text and content is restricted to the 1140px grid in the center of the window.
Choosing this option will make the content span the entire screen width or max available width(boxed layout). Choose this option when when you want to go for a custom heading with maps or a wide slider like the revolution slider in the custom heading area.